Every year we design a new Back to School campaign for Johnsons Shoes and Bowleys Fine Shoes. This family-owned group of local shoe shops give high priority to their children’s range. Subsequently, have built strong relationships with schools located close to their stores. Through window displays, leaflets, web graphics and a loyalty scheme, they are able to communicate directly with parents, pupils and schools.
Each season we create something a little different. We aim to contrast the tired chalk and satchel images still found in high street campaigns. We’ve created hand drawn icons, bespoke graphics and creative collaged backgrounds. The typography is fun and designed to appeal to both parents and children.
We design an A4 base sheet which is then overprinted with the selection of shoes available for each school. Large scale vinyl graphics are designed, printed and installed on the external pillars at five different shop locations providing maximum impact on the high street.