Communications are often driven by a specific seasonal message. For example, in the UK a big selling opportunity is a well designed Christmas campaign. Warm and festive graphics combined with a seasonal colour palette and a clear typographic style are essential. The look and feel for the season must work consistently across the campaign.
Christmas photography and art direction
Our Wine Merchant client always feature a Christmas campaign which they roll out across their London wine bars and wine cellar business. We develop a festive style applied to menus, interior and exterior posters plus a suite of web graphics. We created the examples shown for their core brand plus a selection of uniquely branded bars which have their own individual identities.
We art directed the product photography for this glassware gift range, retouched and colour corrected each one. We assembled the cork wreath and christmas tree props by hand on-site at our photographer’s studio. The festive images shown here were shot by Claudia Riccio.