Steve Pond is half of Spyre Limited’s classic motorcycle racing team. Steve has raced two-strokes for decades but is now mostly content to spanner for Siân. Steve still enjoys the […]
Articles, guides and projects
Printed brochures, leaflets and flyers
Often we describe a printed brochure or leaflet as 6pp, 4pp, 8pp… ‘pp’ means Printers Pages. Each side of the booklet is considered a ‘page’. There are a host of […]
Christmas campaigns
Communications are often driven by a specific seasonal message. For example, in the UK a big selling opportunity is a well designed Christmas campaign. Warm and festive graphics combined with […]
GP Originals – launching a race series
As two-stroke racers ourselves we were keen to get involved in the branding and logo design of a new race series for post classic GP bikes. Consequently, we knew that […]
Back to School
Every year we design a new Back to School campaign for Johnsons Shoes and Bowleys Fine Shoes. This family-owned group of local shoe shops give high priority to their children’s […]
Typography
Typography is the art of lettering and type. A fine understanding of typography is the cornerstone of graphic design. There are literally hundreds of thousands of typefaces available in varying […]